Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth.

Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.com/

Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum

Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell

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Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Follow Jo on socials:
Instagram - https://www.instagram.com/jo_franco/
X - https://twitter.com/jofranco/
TikTok: https://www.tiktok.com/@jo_franco/
Website: https://jofranco.world/

Work with Callum: https://www.7xcontent.com/

Timestamps:
00:00 Introduction to Jo Franco’s YouTube Journey
01:04 Jo Franco’s Creator Journey: From Start to Success
04:46 The Power of Searchable Content for Growing Your Channel
08:00 Building a Global Audience
11:02 The Reality of Success in Content Creation
17:41 Exploring the Netflix Opportunity
23:52 The Birth of JoClub
29:05 Sustainable Business Building in the Creator Economy
34:09 Planning for the Future: Long-Term Success Strategies
37:48 Working with an Agent and Finding the Right Manager for You
40:27 How to Make a Good Pitch: Tips and Techniques
46:33 Jo’s Content Strategy and Planning Insights
53:37 Networking and Collaboration: Building Valuable Connections
56:43 What Getting Shot Taught Me About Entrepreneurship
01:01:53 Reflecting on Life
01:04:36 Quickfire Questions